2023-11-02

外贸老鸟的报价技巧,你能学会多少

小王是做马克杯的机器的,最近他收到了一个美国客户的询盘,客户上来就问"Please I need all prices of your products."。小王就比较苦恼,因为他们目录上的产品有上千种,全部报价给客户又不是很合适,问我该如何是好?

在实际外贸工作中,如果工厂产品相对单一,只有十来种,那么价目表发过去也就发过去了。但像小王这样产品种类达上千种,给客户系统全面的发价目表确实是不太现实。并且如果一个客户不了解市场,不清楚行情的情况下,外贸业务员乱报一通,把全部产品价格做成报价单发给客户,反而降低自己的竞争力,使得整理工作毫无意义。那我们该如何操作呢?

在实际操作中我们可以化被动为主动。采取循循渐进的方式来追踪客户。我们可以先给客户回复这样一封邮件:
Dear XXX.
We're glad you're interested in our products.
Please see the following details and suggest accordingly.
1)May I know your target market? (由于市场的不同,产品喜好和价格都会存在差异)
2)We can provide mug machines for fabric printing, pluck printing, anti-dye printing and direct printing. Can you tell us which products you would like to embroider on? This way we can provide you with some hot and suitable models for you to choose from.(只有了解了客户的用途我们才能有争对性的去推荐)

也可以从客户的预算或者订货量来询问。例如:Since there is a large variety of models. Can you please advise your budget and approx. order quantity? So we will recommend you some trendy designs based on your requirements.

Wait for your further comments soon.
Best Regards,
XXXX

通过上面这封邮件,初步的试探客户,看客户如何回应。这里我们对客户回复做出以下假设:
1、客户答非所问,或者不回复。对于这类的客户,我们基本可以断定.............

原文转载:https://fashion.shaoqun.com/a/1456121.html


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