2023-01-12

跨境电商资讯:消费依旧强劲!多个类目在美

总说2022年是消费降级的一年,受财务危机影响,消费者购物欲望被压制,但种种数据来看,美国人的购物支出不减反增,尤其是在线消费。

根据Adobe Analytics发布的最新报告,2022年假日季(11月1日至12月31日)中,美国消费者在网上花费了2117亿美元,同比增长3.5%,创历史新高。其中,网络周(感恩节至网络星期一期间)的在线消费达353亿美元,同比增长4%。

Adobe表示,此次网购支出增加并非因为价格上涨,而是由不断增长的需求推动的。因为自2022年9月以来,电商平台上的产品价格一直在下降。

就细分赛道而言,玩具是2022年假日季在线销售增长的主要驱动� ��。与2022年10月前的水平相比,这一期间玩具类别的在线销售额增长了206%。

此外,销售增长强劲的还包括:手表(108%)、婴儿玩具(101%)、礼品卡(98%)、化妆品(90%)、户外烧烤架(86%)、扬声器(76%)和智能家居产品(67%)。

低价几乎已经成为2022年电商的"主题",正是因为大量折扣,消费者才愿意在假日季支出更多。

消费依旧强劲!多个类目在美国.........<p>Adobe表�   ��,此次网购支出增加并非因为价格上涨,而是 由不断增长的需求推动的 。该报告还指出, 2022年美国假日季中,有38天的在线消费支出超过了30亿美元,与2021年持平。可见,虽然通胀确实对</p><p>原文转载:<a href='https://www.kjdsnews.com/a/1251209.html'>https://www.kjdsnews.com/a/1251209.html</a></p><span id='KeyList'><br /><a href='https://www.ikjzd.com/articles/15652'>免费邮件</a>:https://www.ikjzd.com/articles/15652<br /><a href='https://m.ikjzd.com/articles/99905'>srrc认证</a>:https://m.ikjzd.com/articles/99905<br /><a href='https://www.ikjzd.com/search?keyword=中国知识产权专利官网'>中国知识产权专利官网</a>:https://www.ikjzd.com/search?keyword=中国知识产权专利官网<br /><a href='https://www.ikjzd.com/search?keyword=eBay政策考核'>eBay政策考核</a>:https://www.ikjzd.com/search?keyword=eBay政策考核<br /><a href='https://www.ikjzd.com/search?keyword=eBay支付�   �案'>eBay支付方案</a>:https://www.ikjzd.com/search?keyword=eBay支付方案<br /><a href='https://www.ikjzd.com/search?keyword=eBay支付方式'>eBay支付方式</a>:https://www.ikjzd.com/search?keyword=eBay支付方式<br /><a href='https://www.ikjzd.com/search?keyword=eBay支付管理'>eBay支付管理</a>:https://www.ikjzd.com/search?keyword=eBay支付管理<br /><a href='https://www.ikjzd.com/search?keyword=eBay支付选项'>eBay支付选项</a>:https://www.ikjzd.com/search?keyword=eBay支付选项<br /><a href='https://www.ikjzd.com/search?keyword=eBay直播'>eBay直播</a>:https://www.ikjzd.com/search?keyword=eBay直播<br /><a href='https://www.ikjzd.com/articles/1613375801565990914'>亚马逊广告发布2023年海外品牌营销四大趋势洞察</a>:https://www.ikjzd.com/articles/1613375801565990914<br /><a href='https://www.ikjzd.com/articles/1613386314974842881'>eBay推出清仓促销活动</a>:https://www.ikjzd.com/articles/1613386314974842881</span>
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